Four tips and three rules of jewelry display!

When it comes to jewelry, everyone will think of giving gifts!

But I really can't imagine that "Chow Tai Fook" put the entire jewelry store into a gift box!

Hong Kong Chow Tai Fook YOHOMALL experience store is such a magical existence!

Or the city will play!

It turns out that YOHOMALL experience store specially invites famous designers to operate in person, with the new concept of "gift box" as the design theme. The large area of candy color in the store can make people directly feel the strong romantic atmosphere. The whole space is different from the jewelry stores I have seen in the past, and I have made every effort to create a feeling of youth and vitality! The unique "gift box" design concept runs through every corner of the whole store. It can only be said that when you go to this Chow Tai Fook store, the experience will be really unusual. There is display design and customer interaction everywhere ~

When you first enter the store, you will have a very dreamy feeling! The whole world seems to be filled with gifts.

The open design allows guests to sit on the cloth gift box and slowly choose their favorite gifts, breaking the general layout of traditional shops, so that guests and salespeople no longer have a sense of distance.

The boxes of different colors and materials scattered in every corner do not know how much effort the showroom took to set them up.

The display of the whole booth uses different patterns and fabrics to imitate colored gift paper.

Jewelry display cabinets, which are the key places to be displayed, are inevitably shaped by gift boxes, and all of them are made of glass, which further enhances the texture of jewelry.

Thousands of miles to send goose feathers, gifts are light and affection is heavy. Although jewelry is not light at all, if you can design the gift packaging yourself, you can better reflect your heart. Therefore, the physical examination store has specially set up a ExperienceZone gift packaging area to prepare a series of small tools for guests, including ribbons, seals and heart cards. Customers can create an exclusive gift according to their own heart!

Do you want to work in such a store with atmosphere? Let's see how much you know about jewelry display first?

Four tips for the display of jewelry goods:

a. at a glance

After the counter is placed, it should be observed from the customer's point of view to see if the style and lines of each item can be fully appreciated. It will not affect the appearance of goods and labels due to overlapping and poor placement.

B. Laminated sense

● Counter: When there is a combination counter, the bottom table should be mainly low before and high after, stacked in two to three levels to facilitate the placement of goods of different prices and categories.

● Cargo support: Similarly, the front is low and the rear is high. Balanced diagonal lines, double lines, typeface and other methods are used respectively. The principle is not to block the sight of the goods in the back row. The overall appearance should not be left-right symmetrical, making the impression too deliberate.

● Goods: Similarly, the goods used to be low and then high, high-priced goods used to be high, and low-priced goods used to be combined and placed on the bottom tables of different heights in the cabinet, so that the prices of goods in the whole cabinet are arranged from left to right or opposite.

c. Thematic

● Advertising goods: All existing promotional goods shall be uniformly placed in the developed or eye-catching display cabinets and floor cabinets in accordance with regulations.

● Ordinary goods: When there is no promotion period, the goods with higher price or more representative and more prominent should be selected and placed in the original position of the promotion goods.

d. Flexibility

Placement skills change, do not be the same.

The ideas and styles of jewelry display can vary greatly, but some principles must be observed. Whether it is high-grade fine jewelry that emphasizes quality raw materials or decorative jewelry that pursues fashion, the most basic display principles are: not messy, not too full, and not casual.

Three Rules of Jewelry Display

One: symmetry method

That is, jewelry is displayed according to the principle of symmetry, and its subdivision can be divided into axial symmetry method and central symmetry method.

Axisymmetric method: with the center line of the counter table as the axis of symmetry, the jewelry on both sides is symmetrical one by one, and the common patterns are rectangular, trapezoidal and various combinations.

Center symmetry method: that is, jewelry around a center symmetrical arrangement, common graphics are circular, radial

Two: contrast method

That is, two or more kinds of jewelry with different colors and shapes are skillfully combined, resulting in distinct visual differences, thus highlighting and rendering the role of theme jewelry. Contrast display is mainly manifested in color contrast, texture contrast, style contrast and other aspects.

Three: rhythm method

"Rhythm" is originally the rhythmic beauty in music theory, which is extended to the concept of time and space in jewelry display. This reminds us from a rational point of view that in conception, design and implementation of display, we should make full use of the principles of suppression, uplift, pause and frustration in vocal music, and try our best to achieve sharp color contrast, proper arrangement and density, and remarkable three-dimensional effect on counter display.

Mastering these jewelry display knowledge points is only the tip of the iceberg. The world of display is not just the "what you see is what you get" of your eyes. There are many thoughts of the showman behind it. Presumably only those who have done display can see the doorway behind!

In addition, it can be predicted that there will be more and more experience stores like Chow Tai Fook in the next few years, and there will be an explosion in the demand for display division. After all, the integration of online and offline has begun, and all industries have realized the importance of visual marketing!

In the era of large-scale display, the requirements for display teachers are bound to increase!