Cosmetic display cabinet selection highlights: upgrade cosmetics shelves, display effect doubled
Time：2024-01-09
Summary： Since cosmetics are not consumer goods with rigid demand, but products purchased by consumers out of the stimulation of shopping desire, naturally, the display intensity it needs is much larger than that of ordinary commodities.
1. High-grade products
Since cosmetics are not consumer goods with rigid demand, but products purchased by consumers out of the stimulation of shopping desire, naturally, the display intensity it needs is much larger than that of ordinary commodities. When choosing a display cabinet, generally speaking, brand owners start with the details and finally decide which one to choose.
The counter where skin care products are placed is best to add lights to each grid. This is because most skin care products are packaged in glass bottles. This kind of packaging can present a very distinctive and gorgeous visual effect under the illumination of light., It is easier to arouse consumers' desire to buy. Appropriate placement of some decorations, foil product style.
2. Clear classification
When customers buy cosmetics, they will definitely pick and choose and buy products that they are satisfied with. If there are too few products, the first impression is not very good. The same cosmetics have different skin types, so when designing the showcase, it is best to fully display the varieties of the series in this area to increase the choice.
Classification is very important. A clear classification can guide consumers to make choices and promote consumption. Many consumers do not know what products they want to buy. So we can classify them according to their efficacy.
3, multi-faceted display
Such as price, item number, fabric, brand, origin, etc., should be comprehensive and true, so that consumers can fully understand the cosmetics showcase products. According to the psychological requirements and shopping habits of consumers, cosmetics showcases of the same variety or series should be displayed in the same location. The height of the display should be suitable, easy for consumers to watch and feel, and improve the visibility and positive visual effects of cosmetics.
4, the size of the display cabinet should be reasonable
The height of some display cabinets is too high. This display cabinet is very bad, because the display cabinet itself is set up to communicate with customers. If the display cabinet is too high, it will not only make customers feel distant, but also affect the daily work of the store.
Keywords： Cosmetic display cabinet selection highlights: upgrade cosmetics shelves, display effect doubled
